As these cities grow bigger every year, there’s an equally bigger challenge. Haridwar and Rishikesh struggle to manage the amount of plastic waste generated by the city’s growing population which intensifies by the millions of visitors and devotees every year. The initiative, powered by the Alliance to End Plastic Waste and implemented by GIZ, in cooperation with Saahas NGO and Waste Warriors Society, is working with the Municipal Corporations of these two cities to adopt a sustainable approach to plastic waste management.
Segregating our waste in separate bins is the first step towards a cleaner Ganga. By segregating we facilitate the recycling process, allowing for a faster circularity into the economy. This simple practice has several benefits:
We all have a responsibility in keeping our cities and the Ganga clean.
Join us and be part
of the change.
Rethink what you throw away – not as waste, but as an opportunity.
Participate in the Kooda Daan Abhiyan campaign and divert your plastic waste away from The Ganga and into the recycling value chain.