Why Aviral?
Aviral – the Hindi term for “continuous” – underlines the vision to establish a circular system for plastics and to regenerate natural habitats. The ever-increasing plastic waste and pollution threaten human health, wildlife, and biodiversity across India. Particularly urban cities face the challenge of managing growing plastic waste generation and mounting landfills, often without harnessing the values and resources to their full extent.
By supporting cities such as Haridwar and Rishikesh in strengthening sustainable plastic waste management practices, Aviral seeks to promote a new approach to plastics and to prevent riverine and marine litter – thus ensuring the the continuous flow of the river Ganga.
